Practical Recommendations for Designers
The font is a custom, exclusive typeface designed for easyJet by the London-based studio Dalton Maag . It serves as a modern, high-clarity companion to the airline's iconic Cooper Black logo, addressing legibility issues found in smaller text like safety cards and digital interfaces . Brand Typography Architecture
EasyJet’s visual identity is defined by bold, simplified design choices that convey accessibility, efficiency, and friendly service. A notable element in its brand toolkit is the use of rounded, humanist sans‑serif typefaces in weights often described in editorial contexts as “Book” or “Regular.” This essay examines the characteristics of such a rounded Book font as used by EasyJet (and similar low‑cost carriers), traces its design rationale, explores its role in user experience and brand perception, and considers broader implications for airline branding.
and soft curves. It is designed to appear approachable and friendly while maintaining high legibility for digital and print environments. Design Origin : Created by the London-based type design studio Dalton Maag easyjet rounded book font new
If you are working on a travel-related design concept and want to mimic the clean, friendly, rounded aesthetic of the new easyJet style, consider these commercially available typefaces:
By switching to a rounded book font, EasyJet has solved the "Orange Paradox." The rounded letters act as a shock absorber for the bright color. The result is a feeling of playful urgency —hurry up, but don't worry.
In the highly competitive world of aviation, brand identity is just as crucial as fleet management and route optimization. Among Europe’s low-cost carriers, has long maintained one of the most recognizable visual presences in the sky. Central to this corporate identity is typography. Practical Recommendations for Designers The font is a
The new "EasyJet Rounded Book" font is a custom-designed geometric sans-serif. It is engineered specifically for the demands of 21st-century travel. The term "Book" in typography refers to a font weight slightly heavier than "Regular" but lighter than "Medium." This weight is optimized specifically for long-form reading and digital legibility.
: Used for subtle details or large-scale display text where a delicate touch is needed. easyJet Rounded Book
Cooper Black is strictly used for the company name and logo . Its thick, rounded serifs provide the "friendly and approachable" personality associated with the easyGroup brand . A notable element in its brand toolkit is
When you add your boarding pass to Apple Wallet, the old font often truncated flight numbers. The new font’s generous hinting (how a font adjusts to low resolution) ensures that "EZY8742" remains perfectly legible on a smartwatch in the rain.
: Unlike the heavyweight Cooper Black, which can be difficult to read in small print, the new EasyJet Rounded Book
