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The 1990s saw a significant shift in Tamil cinema, with the rise of action-oriented films and the emergence of new stars like Rajinikanth and Vijay. Some notable films from this era include:

With the advent of digital platforms, Tamil cinema has reached a global audience, with millions of fans consuming content online. Here are some of the most popular Tamil videos that have captured the hearts of audiences worldwide:

Some notable actors and directors in Tamil cinema include:

Tamil cinema is known for its blockbuster hits that often become nationwide phenomena. 2.0 (2018), the Rajinikanth-starrer directed by Shankar, remains one of the most ambitious and highest-grossing Tamil films ever made, with a worldwide collection of approximately Rs 655.81 crore. Mani Ratnam's Ponniyin Selvan: Part I (2022), adapted from Kalki's classic novel, was a cultural event, becoming an instant favorite with its breathtaking visuals and powerful performances. More recently, Jailer (2023), starring Rajinikanth, earned approximately Rs 607 crore worldwide, cementing its place as one of the biggest Tamil blockbusters ever. Thalapathy Vijay's Leo (2023) and The Greatest of All Time (2024) also delivered massive numbers, showcasing the immense star power of the industry's leading actors.