If the meeting isn't going your way, don't be afraid to walk away or reset the terms. Conclusion
The croc brain is primitive, survival-driven, and highly defensive. It filters information using basic survival instincts: If it is not dangerous, ignore it. If it is not new and exciting, ignore it.
Frame the opportunity as time-sensitive. "We need to decide this week; otherwise, this opportunity goes to another investor."
Used when dealing with arrogant clients. Deflect their authority gently but firmly to establish yourself as an equal.
Every human interaction is governed by an invisible power dynamic called a frame. When frames collide, the stronger frame absorbs the weaker one. To control the meeting, you must establish frame dominance early. If the meeting isn't going your way, don't
If you would like to tailor this concept further, let me know:
The team quickly got to work, researching VR and AR companies and reaching out to them for collaboration. After a few days of intense planning, they had a solid concept: "The Pitch Playground."
Close Frame — Ask for a specific, immediate commitment (1–3 minutes)
This is the ultimate mindset shift. You must frame yourself and your deal as the If it is not new and exciting, ignore it
The oldest, most primitive part of the brain. It is responsible for survival, handles fight-or-flight responses, and filters out 90% of daily data. It views anything new as a potential threat or a waste of energy.
The hookpoint is the exact moment when the audience transitions from passive listeners to active participants who want in on the deal. This happens when the emotional brain (the Croc Brain) and the logical brain (the Neocortex) align.
To keep the Croc Brain engaged, you must create "tension." This is done through intrigue stories—narratives that you start but don’t immediately finish. This creates a cognitive "open loop" that forces the prospect to pay attention until the end. 4. Offering the Prize
The you typically encounter Share public link Deflect their authority gently but firmly to establish
Most presenters fail because they pitch to the wrong part of the listener's brain. The Brain's Three Layers
Finally, the day of the pitch arrived. The client, a group of five decision-makers, arrived at Smith & Co. and were greeted by the team. They were led to the conference room, where the VR playground was set up.
If you want to apply the and learn how to better control your frames , I can:
Keep messages simple, visual, and novel to pass the brain's initial survival filter.